How Much Colocation Do I Need?

Many times, a business that has decided to colocate is not exactly sure how many rack spaces, or cabinets, they will require. Colocation “cabinets” are available in “U” sizes and are sold in increments that range from 1U up to multiple full racks / cabinets (42U ea.). Although it might seem obvious at first there are some variables to consider when searching for a colocation partner. These variables include:racksapce

  1. Number of rack spaces used by servers
  2. Rack spaces used by Ethernet switches, VPN devices, KVM devices, and other equipment
  3. Rack spaces used by power management (outlet switching) devices
  4. Rack spaces reserved for ongoing growth as more equipment is needed
  5. Secure racks, cages, or cabinets

Double U (2U)

A 2U is large enough to support a single 2U server such as a Dell R720 or a single 1U server such as a Dell R620 and a 1U switch or firewall such as the Cisco ASA 5510.

Quarter Rack (10U)

Quarter racks feature 10U’s of colocation space contained inside a shared, lockable cabinet. As with all colocation, bandwidth and power are sold a la carte and are customizable. Growing businesses typically use this option if they have more than 6U’s worth of equipment to colocate off-site.

Half Rack (21U)

A half rack of colocation is one of our most popular choices. There is sufficient room for multiple servers, SANs, and switches, which allows a customer to construct more complex platforms such as those required for small virtualization clusters or disaster recovery sites. Half rack colocation features 21U’s of colocation space located inside a shared cabinet.

Full Rack (42U)

Companies using full-rack solutions often need hosting for dozens of servers and large network equipment. Redundant Internet connections and higher bandwidth requirements are also common for customers with one or more cabinets of colocation. Common applications are large virtualization clusters, high capacity off-site storage, or those who are in need of private cabinet space. Full rack co-location features 42U’s of co-location space located inside a private, locking cabinet.

Power Source

The amount of power, or amperage, that businesses require to operate servers depends on the size and quantity of their equipment. It is recommended that quarter rack customers purchase 10 Amps of 110v power. On the other hand, equipment occupying a full cabinet commonly requires anywhere from 1 x 20 Amp 110v to 2 x 30 Amp 208v power.

Managed Colocation

Our experienced professionals can help you decide how much colocation space you need and what kind of management would best suit your business’s needs.

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Cloud

Why Use a Colocation Facility as Opposed to Hosting On-site

web_hosting_bannerWhen deciding whether to choose hosting on-site versus using a colocation facility, there are several factors to consider. Some of these factors include:

  • Bandwidth
  • Power
  • Redundancy
  • Security
  • Scalability

BANDWIDTH

  • Capacity – when dealing with bandwidth, you need to consider the capacity that will be available to you. Colocations are typically located near a major hub with multiple high capacity circuits within a very short distance. Connecting to one of these links ensures that you do not suffer from bottle neck issues and guarantees you a dedicated link that you will not have to share. Typically a place of business like a commercial or industrial park have shared circuits and capacity is affected when multiple businesses are utilizing the same link simultaneously.
  • Redundancy – colocation facilities have multiple links coming in with built-in redundancy. This ensures a constant connection if a dedicated circuit goes down for any reason (planned or unplanned).
  • Reliability –  it is normal practice for carriers to install the newest hardware and have more concentrated attention where their biggest circuits are, usually where a colocation facility is located.
  • Carrier Options – usually for a business, industrial park, or residence, the options for carrier links are very limited. As stated above, colocation facilities are usually located near a major internet hub which means more options for carriers. More options are better so you can avoid using a carrier that has known issues like circuit over subscription, reliability issues, or poor support.

POWER

  • Back Up Generators – Colocations are known for providing backup power in case the building or area experiences a power outage. This is usually provided in the form of a generator. When choosing a colocation facility, it’s important to find out how long a generator can remain running. High quality colocations will have a generator that is powered by gas and the facility has a contract with a local fuel company to provide continuous gas for the duration of the outage.
  • UPS Device for Further Back Up – In addition to a generator as a source of backup power, your gear, or the gear you are leasing, will be connected to a data center grade Uninterruptable Power Supply, or a UPS. These UPS devices are intelligent and long lasting with replaceable batteries. These are the backups for the backup. In case of a power outage, the generator will need to be turned on, whether automatically or manually, and will take some time to reach full operation. It’s important to have a high quality data center grade UPS to act as a buffer between the time the power is lost and the time the generator is ready.
  • UPS Device for Clean Power Levels – Another factor to consider is the quality of the power. Servers and networking devices contain extremely sensitive components which require a constant and consistent supply of clean power. Power provided by the city is known for power spikes and fluctuating levels. This is not good for computer and network equipment. As mentioned above, a colocation will have a data center grade UPS which is not only good for providing power in case of an outage, but it also cleans, filters and regulates the power coming in. This is especially important when there is an outage and power is now provided by a generator, which have severe fluctuations in power levels.

REDUNDANCY

In case of hardware or software failure, or service interruption, it’s important to have redundancy in place to avoid service interruptions for your customers accessing your website or cloud service. Bandwidth and power redundancy have already been spoken of in the above paragraphs. High quality colocations will offer you the option to have your website or other cloud service backed up by a redundant server. Suppose the server that your site or service is hosted on experiences a catastrophic failure. Instead of waiting for hours, possibly days, for the hardware or software to be repaired, a redundant server that has live ongoing replication would kick in and continue providing your service to your customers while the main server or software is repaired.

SECURITY

The investment of your hardware, software, and intellectual property needs to be protected against loss. Home and business security systems are inadequate to provide the necessary security for hosting systems. Data centers and colocation facilities are manned by guards 24/7 with constant video monitoring. These facilities also have screening processes for who is authorized to enter and leave. They also have secure entryways requiring some form of authentication via either a smart card, pin pad, biometric scanners, or a combination of such. You can sleep comfortably knowing your investments are protected and guarded every minute of every day.

SCALABILITY

One of the greatest upsides to hosting in a colocation facility is the scalability. Supposed you are hosting a service on a system that is contained in a single rack and it has the capacity to support 10 more clients. Suppose a very large client decides they want to use your service, but the capacity required to support them is larger than the capacity you have available. Now you need to purchase more hardware, find more space to put this hardware, but this customer wants to come onboard now. If you are hosting in a colocation facility, the room to expand is already available, and if you don’t have time to purchase new hardware (servers, switches, storage, etc.) a colocation is very likely to already have these devices available for lease. You can expand within a matter of hours.

GLOBAL IT COLOCATION SERVICES

By hosting in a colocation facility, you have the needed quantity and quality of resources required to support a growing customer base. Global IT has colocation facilities located in two of the largest internet hubs in the country, Los Angeles and New Jersey. They come coupled with the experience, expertise, and availability to support any conceivable hosting requirement you may have. Please contact Global IT today to discuss your colocation hosting needs (877) 822-5565.

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Cloud

How International Online Retailers Can Increase Sales and Consumer Confidence by Hosting in the US

online-grocery-retailingMany businesses outside of the US are looking to expand their markets and offer their products to US consumers.  This is especially true if these businesses are primarily selling their products through an ecommerce platform. There are a few challenges involved in bridging that gap to online US sales. Most of US consumers are weary of making purchases from international ecommerce sites because they are concerned with lack of consumer protection, unsafe transmit credit information and unexpected taxes or fees on purchases. Colocating in the US is the first step to establishing a local online presence and increase buyer confidence.

What exactly are the financial benefits of selling products to US consumers?  Here are a few tale-telling statistics:

  1. eMarketer reports that US retail ecommerce will rise 15.5% (to about $304.1 billion) this year.
  2. Forrester Research reports that online spending will increase to $327 by 2016.
  3. RetailMeNot reports that 55% of Americans are shopping online as opposed to 46% of Europeans.
  4. Statista reports that US adults spend 11 hours per day with digital media.
  5. Credit card companies are investing a lot of money and resources to come up with solutions that allow making purchases from your smartphone easy and secure, source.
  6. WorldPay reports that US consumers spend an average of 23% of disposable income online. A large number of them (8% polled) spend over 50% of their disposable income online.

online retail sales forcast

It is very clear that online spending in the US is at record breaking highs and it only going to grow more each year that technology advances. So as and international retailer, how do you get in the game? US consumer want to feel as safe shopping online and they do shopping offline and creating and infrastructure and online presence here in the US is going to give them the security they need to purchase from you.

Here are a few examples of how establishing a colocation center in the US for your ecommerce website is going to increase buyer confidence:

  • PCI Compliance – Payment Card industry Data Security Standard (PCI DSS) is a set of standards for providers and merchants to make sure that cardholder data is being protected when stored and transmitted online. Becoming PCI compliant is a very complex and technical responsibility.  It requires investing money into proper firewalls, anti-virus software and many hours of technical support to ensure the proper security systems and processes needed to protect data. Remaining compliant requires constant updating and failure to update can result in very hefty fines and the ability to process transactions can be revoked.

US consumers know that when an ecommerce website has the PCI compliant verification, they can trust that making a purchase online is secure. Global IT has a full staff monitoring its colocation centers 24/7/365 and undergoes monthly inspections to ensure that PCI requirements and updates are being maintained. Colocating in one of our US facilities will give your US customers the confidence needed to make purchases confidently.

  • FCC Regulations – US consumers make purchases on ecommerce website within the US because they know that the FCC is busy regulating businesses in the US that are operating illegally.  Many countries outside of the US do not have the same system where a consumer can file a complaint and the business will be investigated. US based businesses know that they will get shut down if they do not follow FCC standards.
  • Federal Resources – Some countries do not provide stringent resources if your ecommerce website should ever get hacked.  The US provides a variety of ways to report cybercrime if hacking should occur. There are many forms of cybercrime such as online identity theft, financial fraud, stalking, bullying, hacking, e-mail spoofing, etc. Cybercrime complaint resources such as Internet Crime Complaint Center (IC3), Federal Trade Commission (FTC), FBI Cyber Divisions Cyber Watch are US federal centers that allow you to make complaints of cybercrimes and will further research, develop, and refer the criminal complaints to federal, state, local, or international law enforcement and/or regulatory agencies for any investigation they deem to be appropriate. Colocating in the US give you direct access to these resources.
  • Clean Servers and IP Addresses – Some ecommerce websites in countries outside of the US may be trustable websites, but they are hosted on servers that contain viruses or malware. Interaction with these website can result in fraudulent activity on their accounts or even identity theft. All servers in Global IT colocation facilities have the most up to date firewalls and anti-virus software, therefore, you never have to worry about malicious behavior from your website being hosted on a contaminated server.  Our IP addresses are regularly scrubbed to ensure your email correspondence is never flagged as coming from a dirty IP. This helps your click-through rate if you are marketing to your US consumers.
  • Faster Servers and Networks – America is considered the center of the word for internet aggregation. All international network operators have a presence on the East and/or West coasts of USA, for example in our West coast facility we have more than 300 Tier 1 network operators. USA is an ideal place to place your software and network services because of its accessibility and technical resources availability. This means faster and higher quality network connections from end users to our network. When you are in Australia or New Zealand and are shopping on online for example Amazon or Ebay you are accessing servers in USA. Many gaming sites are hosted in USA, so if you host a gaming business Los Angeles might better suit your audience. What you will notice is faster response times, connections to your servers and more availability which means improved customer experience and a happy customer. Talk to a Global IT consultant about ways to improve your customer experience and help increase your bottom line.

Global IT has the infrastructure, engineering technology and the expertise to help you properly host and manage your ecommerce website. With colocation centers in three locations, we can guarantee uptime and speed to stream purchases 24/7/365 and can even mitigate should you come across a DDoS attack.

Allow Global IT to expand into the US market and increase your online sales by unthinkable numbers. Call us now to schedule a consultation with one of our industry experts (877) 822-5565.

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Cloud

International trading ISP network routing – IT Services Case Study:

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Improving ISP connections to the US is a must for the international trading:

  1. Connections from overseas are generally run over saturated routes, reducing the speed and throughput available for international communications.
  2. International traders rely on real-time information to allow them to trade quickly, and when a connection is slow, a matter of seconds can cost thousands of dollars.
  3. Redirecting traffic to go over less saturated routes is a method that can be used to reduce the high latency which plagues international traders.
  4. Global IT has direct network fiber access to Level 3, Internap, Verizon, ATT, XO, Time Warner, Saavis, and 300+ other major Telco carriers. This well designed US and Global network reach provides the ability to redirect and change routing to provide optimized network routing customers connecting to the data world.

How Global IT helped an Australian based Trading Firm:

A trading firm from Australia was experiencing high latency when connecting to a trading server located in Chicago. Global IT investigated the routes and latency and found the line to be saturated. Latency to Los Angeles was much lower compared to the default route that it was taking.

international isp routing
International isp routing

In order to improve the time response, Global IT data center and network service teams investigated routing options and implemented a strategy that would improve this customers response time from Australia to USA, and ultimate end point in Chicago. Within two days a new routing plan and system had been implemented and tested by the Australian trading company successfully. In addition, Global IT improved network security for this customer. This secure and improved routing plan continues to be very successful and in use today.

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