{"id":142,"date":"2024-09-08T19:10:03","date_gmt":"2024-09-08T19:10:03","guid":{"rendered":"https:\/\/kaizenmarketing.noumanshahid.com\/?p=142"},"modified":"2024-09-08T19:10:03","modified_gmt":"2024-09-08T19:10:03","slug":"8-facts-businesses-in-los-angeles-need-to-know-about-the-gdpr","status":"publish","type":"post","link":"https:\/\/kaizenmarketing.noumanshahid.com\/?p=142","title":{"rendered":"8 Facts Businesses in Los Angeles Need to Know About the GDPR"},"content":{"rendered":"

\u201cThe status quo has been completely redefined.\u201d<\/p>\n

That\u2019s what the Chief Security Officer of Egnyte, Kris Lahiri<\/a>, says about the GDPR. Most tech watchers tend to agree with him. Without further ado, here\u2019s a brief summary about the GDPR.<\/p>\n

What Is the GDPR?<\/h2>\n

The General Data Protection Regulation (GDPR) is a sweeping new European Union privacy law. It doesn\u2019t only affect Europeans. Because of the widespread reach of the EU, sometimes referred to as the Brussels Effect<\/a>, the GDPR has major consequences for businesses around the world. This includes many businesses in Los Angeles.<\/p>\n

To cut a long story short, the GDPR replaced an outdated 1995 law called the European Data Protection Directive (EDPD). Since the EDPD was created in 1995, it was totally irrelevant for the digital age. Computer usage and data collection have exploded since the 1990\u2019s, so a change was badly needed. In 2012, the European Commission proposed a comprehensive reform of the EDPD. Among other things, this law was meant to protect consumers privacy, curtail email spam, and make data collection more transparent. Notwithstanding, the law took the slow boat to China. It only gained teeth in May of 2018.<\/p>\n

The GDPR is strict. And not complying with it is really expensive. Here are 8 facts businesses in Los Angeles need to know about the GDPR so they can protect their pocketbook.<\/p>\n

1)\u00a0 There Are Heavy Consequences for Noncompliance<\/h3>\n

Unless you have money to burn, you don\u2019t want to run afoul of the GDPR. Disobeying the GDPR can cost you 20 million Euros (about 23.3 million Dollars as of August 2018). Technically, the fees don\u2019t stop at 20 million Euros. If your company is rolling in money, you can be fined 4% of global annual turnover.<\/p>\n

2)\u00a0 It Doesn\u2019t Just Affect Businesses in Europe<\/h3>\n

As mentioned earlier, the Brussels Effect is real. The GDPR affects businesses all over the world. If you target a data subject in Europe with marketing efforts, then the GDPR affects you. In particular, U.S. based hospitality businesses, software companies, and e-commerce businesses are especially vulnerable to the GDPR.<\/p>\n

3)\u00a0 \u00a0Some Businesses in Los Angeles Aren\u2019t Affected by the GDPR<\/h3>\n

However, it’s only the ones that don\u2019t target European consumers with any marketing efforts. If you don\u2019t sell products to Europeans or collect\/buy\/use emails from Europe the law doesn’t conern you.<\/p>\n

4)\u00a0 \u00a0Los Angeles Businesses Are Already Changing for the GDPR<\/h3>\n

One of the most noteworthy examples is the Los Angeles Times. They\u2019ve shut off access to internet users in the EU. The Chicago Tribune has also closed its doors. Tronc, the company that owns these two outlets (and other papers) won\u2019t risk non-compliance because of the high fees. The GDPR is the real deal.<\/p>\n

5)\u00a0 \u00a0The GDPR Gives Individuals Eight Rights<\/h3>\n

The GDPR is incredibly consumer-friendly legislation. It gives Europeans consumers a plethora of rights and protects their privacy. In detail, it gives these eight rights.<\/p>\n